Using Factor Analysis to Identify Underlying Constructs - Part 1

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En provenance du cours de Emory University
Survey analysis to Gain Marketing Insights
30 notes
Emory University
30 notes
Cours 4 sur 6 dans Specialization Foundations of Marketing Analytics
À partir de la leçon
Introduction to Factor Analysis
This module will provide readings and discussions to provide an introduction to the topic of Factor Analysis. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course.

Rencontrer les enseignants

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School

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