Building Perceptual Maps - Part 1

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En provenance du cours de Emory University
Survey analysis to Gain Marketing Insights
26 notes
Emory University
26 notes
Cours 4 sur 6 dans Specialization Foundations of Marketing Analytics
À partir de la leçon
Perceptual Maps
This module will explain and describe perceptual maps. Students will be able to create perceptual maps and also analyze data from perceptual maps.

Rencontrer les enseignants

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School

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