Building Perceptual Maps - Part 1

Loading...
Visualiser le programme de cours

Avis

4.5 (64 évaluations)
  • 5 stars
    59%
  • 4 stars
    30%
  • 3 stars
    11%
EW

Dec 06, 2017

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

MM

Dec 25, 2019

nice course to understand practical application of taking surveys and analyzing them

À partir de la leçon
Perceptual Maps
This module will explain and describe perceptual maps. Students will be able to create perceptual maps and also analyze data from perceptual maps.

Enseigné par

  • David Schweidel

    David Schweidel

    Associate Professor of Marketing

Explorer notre catalogue

Rejoignez-nous gratuitement et obtenez des recommendations, des mises à jour et des offres personnalisées.