What is Customer Discovery?

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Good information about empowering the creativity for innovators

Very good course. Good contents. Thank You MSU and Coursera.

À partir de la leçon
Ideation: Intro to Customer Discovery
More often than not the best solutions don't lie with you but rather they are with your customers. In this module we will talk about how to develop a customer discovery plan that can lead to powerful business innovation.

Enseigné par

  • Ken Szymusiak

    Ken Szymusiak

    Managing Director, Burgess Institute for Entrepreneurship & Innovation
  • Forrest S. Carter

    Forrest S. Carter

    Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
  • David Wheeler

    David Wheeler

    Creative Research Faculty, The Hub for Innovation

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