[MUSIC] Welcome to lesson six. Today we're going to look at those professional athletes who have the longest life cycle including post retirement, many of them seemingly never retire. We'll look at the professional who've pursued a career in tennis and golf. This is an area we know very, very well through our good friends Dave Lightner, who's perhaps the greatest financial manager in the golf industry and Gavin Forbes, who in my opinion in the greatest agent in the tennis industry. They'll be with us to take us through the beginning, middle, end of many famous golfers and tennis players whom I'm sure you'll recognize. Perhaps most importantly, we'll look at how do you guide such an athlete through each of the stages through his or her career, so as to avoid a career ending injury? And what happens if and when if there is a career ending injury. What kinds of product endorsement agreements should kick in for tennis players and golfers? We'll look at particular variations on the suitability clause that we looked at in one of the prior lessons. Should you tie one of your professional athletes to playing a racket? Playing a particular club in golf that, perhaps, that player can't play all that well, but he's going to get paid top dollar for it. We'll also have to, unfortunately, look at morals clauses one more time. You know probably where we are going to go with that one, that which is nonconforming behavior. That which results in a sponsor not wanting any longer to be associated with the publicity rights. And, and we'll also look at reverse moral clauses, again, perhaps an athlete no longer wants to be associated with his sponsor, for various reasons. It takes us all the way back to Lance Armstrong and the other examples we've looked at throughout our lessons. We're finally going to look at a case study. Back to tennis, Maria Sharapova, recently successful again. How has she extended her career. We'll have a case study for you. Will look at a brand that she identified in which she took an equity interest, invested her own money called Sugarpova, a great case study, for a candy that will help extend her beyond her playing years, she hopes. At the end we'll wrap up the lesson, we'll have a course wrap up as well. We'll have our usual multiple choice questions just to make sure our learning objectives have gotten across to you. We'll have a post that we will allow you to tell us what you would do in representing a professional golfer or tennis player throughout his or her career and we'll really enjoy interacting with you and understanding what call you would make throughout each of the stages of these professional athletes' careers and why because sometimes there's not a right answer and sometimes it's only when you look back and say, thank goodness we did this or gosh, I wish I hadn't done that. That's what we'll enjoy sharing with you. From actual case studies, hypothetical case studies. and going forward, how you would handle the next professional athlete you would represent, as we finish our course. [MUSIC]