Lesson Introduction

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En provenance du cours de Case Western Reserve University

Becoming a Sports Agent

37 notes

Case Western Reserve University

Becoming a Sports Agent

37 notes

An immersive experience in the world of sports that will take students through the four stages of a professional athlete's career. Utilizing lectures, guest speakers, reading assignments and hypothetical walkthroughs, students will learn how the best sports agents manage clients at each of these four stages. This course will provide each student with the skills necessary to guide an athlete through the difficult decisions that can make or lose the athlete millions of dollars, as well as affect their public image and career. Walking through the four stages of an athlete's career, we will provide a broad scope of the landscape of amateur and professional sports so that you can avoid the pitfalls and traps that so many have fallen into in the past; not to mention, bringing you updates throughout the course regarding the rapidly changing sports world that we live in today. Analyzing the best practices in the management of the superstar athletes with whom Professor Carfagna, Professor Volante and their expert guests have worked, we will show you how to manage the career of any professional athlete who might seek your guidance at any stage of his or her professional career.

À partir de la leçon

Module 7: Life Cycle of Individual Sports, the Longest Career Trajectory Pt. I

An introduction to the world of golf and tennis athletes who have enjoyed the longest careers in sports. Insider experts' look into how an athlete can diversify his or her brand. Also, the Commissioner of the LPGA will discuss the ins and outs of the ladies’ tour.

Lesson Introduction1:15

Dave Lightner - Representing Golfers Pt. I19:03

Dave Lightner - Representing Golfers Pt. II14:52

Michael Whan - The LPGA Pt. I21:14

Michael Whan - The LPGA Pt. II14:41

Rencontrer les enseignants

Peter A. Carfagna
Distinguished Practitioner in Residence
School of Law
Richard J. Volante, Esq.
Adjunct Instructor, Representing the Professional Athlete
Case Western Reserve University School of Law

[MUSIC]

Welcome to lesson six.

Today we're going to look at those professional athletes who have

the longest life cycle including post retirement,

many of them seemingly never retire.

We'll look at the professional who've pursued a career in tennis and golf.

This is an area we know very, very well through our good friends Dave Lightner,

who's perhaps the greatest financial manager in the golf industry and

Gavin Forbes, who in my opinion in the greatest agent in the tennis industry.

They'll be with us to take us through the beginning, middle,

end of many famous golfers and tennis players whom I'm sure you'll recognize.

Perhaps most importantly, we'll look at

how do you guide such an athlete through each of the stages through his or

her career, so as to avoid a career ending injury?

And what happens if and when if there is a career ending injury.

What kinds of product endorsement agreements should kick in for

tennis players and golfers?

We'll look at particular variations on the suitability clause that we looked at in

one of the prior lessons.

Should you tie one of your professional athletes to playing a racket?

Playing a particular club in golf that, perhaps,

that player can't play all that well, but he's going to get paid top dollar for it.

We'll also have to, unfortunately, look at morals clauses one more time.

You know probably where we are going to go with that one,

that which is nonconforming behavior.

That which results in a sponsor not wanting any longer to

be associated with the publicity rights.

And, and we'll also look at reverse moral clauses, again, perhaps an athlete no

longer wants to be associated with his sponsor, for various reasons.

It takes us all the way back to Lance Armstrong and

the other examples we've looked at throughout our lessons.

We're finally going to look at a case study.

Back to tennis, Maria Sharapova, recently successful again.

How has she extended her career.

We'll have a case study for you.

Will look at a brand that she identified in which she took an equity interest,

invested her own money called Sugarpova, a great case study, for

a candy that will help extend her beyond her playing years, she hopes.

At the end we'll wrap up the lesson, we'll have a course wrap up as well.

We'll have our usual multiple choice questions just to

make sure our learning objectives have gotten across to you.

We'll have a post that we will allow you to tell us what you would do

in representing a professional golfer or tennis player throughout his or her career

and we'll really enjoy interacting with you and understanding what call you would

make throughout each of the stages of these professional athletes' careers and

why because sometimes there's not a right answer and sometimes

it's only when you look back and

say, thank goodness we did this or gosh, I wish I hadn't done that.

That's what we'll enjoy sharing with you.

From actual case studies, hypothetical case studies.

and going forward, how you would handle the next professional athlete you

would represent, as we finish our course.

[MUSIC]

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