One characteristic of great search marketers is that their data driven.
They're looking for data metrics to backup the work they do.
As we summarize in this final lesson,
launch reports related to global work are critical to think about.
Now again, if you're a small staff you may not have time to scale on this.
But if you're able to even pick out a couple key metrics related to,
perhaps on day one or two of a launch, the amount of global indexing that took place,
or whether Fetch as Google was done correctly.
Or whether all sites were crawled within one or two days.
Within week one, you want to be able to show ranking changes if they occur,
especially for new content or new brand or non-brand terms.
You can quickly show the impact of your work by sharing with a few key
stakeholders some select reports where the impact has been most obvious.
And by about month one of a global rollout,
you want to be looking at standard metrics related to visits or
any other conversions that you've seen on your site in order to, again,
justify the value and benefit of doing this localization work.
Another thing that can be helpful at the time of a launch is to have an overall
dashboard that gives an indication of the type of work that was done.
What language was translated?
What is the URL?
What region?
Was there social media updates for that particular area?
Is it done in mobile?
Is there any other criteria that you want to share?
So that you can give a dashboard like this to key executives to give them a sense for
the extent of work that was done and
the countries where you varied the type of deliverables that were included.
Another summary point here is around review and QA.