This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Take Action with Analysis Tools to Improve Site Architecture
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Compétences que vous apprendrez
Data Analysis, Analytics, Marketing, Mathematical Optimization
Avis
HN
Aug 18, 2016
This course was very helpful. The websites and plug-ins mentioned for analyzing a site's SEO are more than valuable.
NW
Sep 21, 2017
I would say the peer review project should have been the data related subject but still ok.
À partir de la leçon
Introduction
Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed for your own website. You will be able to take the steps necessary to conduct a website audit and finally, you’ll discover strategies to achieve positive change by working well with teams and stakeholders.
Enseigné par
Dave Lloyd
Senior Manager, Global Search Marketing
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