This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Grasp the Huge Opportunity in Mobile and Apps
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Compétences que vous apprendrez
Data Analysis, Analytics, Marketing, Mathematical Optimization
Avis
HN
Aug 18, 2016
This course was very helpful. The websites and plug-ins mentioned for analyzing a site's SEO are more than valuable.
NW
Sep 21, 2017
I would say the peer review project should have been the data related subject but still ok.
À partir de la leçon
Make the Most of Mobile and App SEO
This module will provide you knowledge necessary to take advantage of innovations and future trends in the mobile marketplace. You will be able to use a clear process to make your mobile apps easier to find. Identify Key Performance Indicators (KPIs) needed for successful App Store Optimization (ASO) and receive a checklist of best practices. You will use tools that provide insightful data to evaluate and beat your competition. Become mobile-friendly by examining the factors that improve app rankings in Apple iTunes or Google Play app stores, and optimize for social search engines. Gain insight into using and interpreting app data to competitive benefit. You’ll also review case studies illustrating how to generate business results, employ real-world experience, and take advantage of unparalleled opportunities with Mobile and Apps.
Enseigné par
Dave Lloyd
Senior Manager, Global Search Marketing