Grasp the Huge Opportunity in Mobile and Apps

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En provenance du cours de University of California, Davis

Advanced Search Engine Optimization Strategies

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University of California, Davis

Advanced Search Engine Optimization Strategies

287 notes

Cours 5 sur 6 dans Specialization Search Engine Optimization (SEO)

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

À partir de la leçon

Make the Most of Mobile and App SEO

This module will provide you knowledge necessary to take advantage of innovations and future trends in the mobile marketplace. You will be able to use a clear process to make your mobile apps easier to find. Identify Key Performance Indicators (KPIs) needed for successful App Store Optimization (ASO) and receive a checklist of best practices. You will use tools that provide insightful data to evaluate and beat your competition. Become mobile-friendly by examining the factors that improve app rankings in Apple iTunes or Google Play app stores, and optimize for social search engines. Gain insight into using and interpreting app data to competitive benefit. You’ll also review case studies illustrating how to generate business results, employ real-world experience, and take advantage of unparalleled opportunities with Mobile and Apps.

Prepare for a Mobile Marketplace3:34

Grasp the Huge Opportunity in Mobile and Apps4:45

Check this List of Mobile Friendly Best Practices7:33

Beat the Competition with Easy-to-Find Apps8:41

Use Keywords to Optimize and Localize Your App Store6:52

Interpret and Use Data to Competitive Benefit9:07

Generate Great Business Results from Case Studies9:08

Take Advantage of Innovations and Future Trends6:34

Rencontrer les enseignants

Dave Lloyd
Senior Manager, Global Search Marketing
Adobe Systems

Hello.

This lesson is on global trends for mobile and app usage.

To really appreciate the importance of getting mobile and

app store strategies right, it's important to grasp the current trends and

the forecast for mobile usage globally.

In this lesson, I'll share about trends and

data that show the significant global mobile usage trends.

We'll also discuss why these highlight both the opportunity, and

the necessity that you must get mobile and app creation and optimization correct.

And while we won't cover app creation or development,

many developer teams who care deeply about making their apps more findable

against their competition, will also find this information very intriguing.

In this lesson you'll learn about global, mobile and app usage trends.

And receive an explanation on why and

how these trends will grow so significantly into the future.

This data is staggering 3.7 billion

gigabytes in global mobile data traffic, averaging out to

almost 4.5 gigabytes of data per North American subscriber each month.

And almost 2 gigabytes per European subscriber.

By 2020 it shows the average consumers in North America and

Europe will show a five fold increase in data consumption on a mobile level.

This data from app Annie shows significant growth in mobile.

2.5 Billion individuals access the internet with a mobile device in 2015.

That's 40% of the developing world's population.

Almost 3 billion were active.

Particularly in East Asia, on the messenger apps from Facebook,

WhatsApp, QQ mobile and Wechat.

1.4 billion smartphones were sold in 2015.

14% year over year increase top three

manufactures are from Apple, Samsung and Huawei.

The app usage trends are also significant.

In 2016, the global mobile app market is projected to expand 24% to

reach 51 billion in gross revenue across all app stores.

While the number of mobile internet users is expected to reach 2 billion.

That 51 billion doubles in four years to over 100 billion globally.

China will surpass the US in total revenue from app stores in the first half of 2016.

Just as they did with downloads in early 2015.

The most significant growth will be in markets like India, Indonesia,

Brazil, Argentina, and Turkey.

Global app trends in the operating systems are also significant.

You can see that Android and iOS are the last two standing.

Android in green really took off in 2011, 2012 and

has flattened out over the last few years but the market share is almost 82%.

The iOS from Apple has stayed pretty steady.

With a big increase up through 2011 and holding at about 16% through that time.

In gray are most likely from BlackBerry or Windows smartphones.

As a result of all these upward trend, there are challenges to overcome.

85% of users prefer mobile apps over mobile websites,

80 to 90% of apps are deleted after one use.

There's up to 60,000 iTunes and Google Play apps added monthly,

and there's over 5.5 million app developers around the world.

What do you take away from these figures?

There's a huge business opportunity in mobile and

apps that spans across all regions and categories.

You need to be smart in growing with the technology trends and defining and

honing your mobile strategies.

Now that you have completed this lesson, you should have a stronger sense for

the sheer magnitude and growth of the app in mobile industry.

The opportunities are plentiful given the size of the market, however,

given the competition and other developers requires you continue to learn about how

to bring value to the marketplace.

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