Global app trends in the operating systems are also significant.
You can see that Android and iOS are the last two standing.
Android in green really took off in 2011, 2012 and
has flattened out over the last few years but the market share is almost 82%.
The iOS from Apple has stayed pretty steady.
With a big increase up through 2011 and holding at about 16% through that time.
In gray are most likely from BlackBerry or Windows smartphones.
As a result of all these upward trend, there are challenges to overcome.
85% of users prefer mobile apps over mobile websites,
80 to 90% of apps are deleted after one use.
There's up to 60,000 iTunes and Google Play apps added monthly,
and there's over 5.5 million app developers around the world.
What do you take away from these figures?
There's a huge business opportunity in mobile and
apps that spans across all regions and categories.
You need to be smart in growing with the technology trends and defining and
honing your mobile strategies.
Now that you have completed this lesson, you should have a stronger sense for
the sheer magnitude and growth of the app in mobile industry.
The opportunities are plentiful given the size of the market, however,
given the competition and other developers requires you continue to learn about how
to bring value to the marketplace.