Compare Plug-in Tools for Technical SEO

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En provenance du cours de University of California, Davis

Advanced Search Engine Optimization Strategies

279 notes

University of California, Davis

Advanced Search Engine Optimization Strategies

279 notes

Cours 5 sur 6 dans Specialization Search Engine Optimization (SEO)

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

À partir de la leçon

Introduction

Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed for your own website. You will be able to take the steps necessary to conduct a website audit and finally, you’ll discover strategies to achieve positive change by working well with teams and stakeholders.

Welcome to Technical Search Engine Optimization2:41

Discover What Technical SEO Can Do for Your Website4:07

Compare Website Performance and Analysis Tools6:55

Compare Plug-in Tools for Technical SEO5:14

Find and Fix Technical Issues on Your Website6:22

Heighten Visibility with Google Quick Answers4:48

Boost Website Accessibility5:39

Take Action with Analysis Tools to Improve Site Architecture6:10

Analyze and Accelerate Page Load Speed6:05

Conduct and Document a Website Audit6:28

Achieve Positive Change Working with Stakeholders8:05

Rencontrer les enseignants

Dave Lloyd
Senior Manager, Global Search Marketing
Adobe Systems

Welcome back.

We'll now be covering browser plugins.

There are many plugins available on the market that you can download for free.

Whether available in Firefox or Chrome, they give

you a deeper understanding of what kind of immediate data you have access to.

The difference between using these and more cloud-based or platform-driven tools,

is that they may only give you a slice of the data, don't scale as well, and

the data of what you export may not be as valuable to you.

But if you're objective is to gain a quick understanding of a particular

technical slice of your business or website, they can be invaluable.

I'll also touch in this lesson on some of the common plug-ins available for

the WordPress platform.

As that's a very common environment in which to do web development.

Let's look at plug-ins.

A plug-in sits directly in your browser, typically Chrome or Firefox.

Plug-in has similar functionality to the prior tools covered, but

may not be as enterprise friendly.

You can't export the data in the same way either.

However, plug-ins provide a more efficient crawl by the bots.

And enable them to see things quickly and you gain an understanding about your site.

That could mean improving domain value to search engines, increasing the total

number of pages crawled and index or somehow increasing your long-tail traffic.

Consider these browser plug-ins within the Chrome browser, WooRank iSEO,

SEO Site Tools, Ayima and also, Check My Links.

These five plug-ins, and many more, are very useful for technical SEO.

They might provide ranking data, technical views, hops issues.

In the case of Ayima maybe related to 301 or 302 redirects or status codes,

or perhaps around checking the links that are available directly in a web page.

Finally, Firefox has a classic tool called Web Developer that gives a lot of data and

information that anyone from a web development perspective would find

of interest.

On making sense of some of these plugins and

trying them yourself, you'll have a better understanding of their usefulness.

Ayima, for example, does HTTP headers and redirect checking, so if you have redirect

issues, this would alert you to them directly flagging redirects and errors and

also displaying HTTP headers such as server types or

caching headers as well as the server IP address.

So if you're having issues with redirects, I recommend looking at Ayima and

maybe doing an audit of your site.

The Web Developer plugin in Firefox is very good, definitely worth trying.

You can see how the site is laid out, the different forms available,

information about images and the CSS types, and

you can do it very quickly in a streamlined way.

You can add on Google Global in Firefox.

It's not a full proof tool but it can't tell you in Google search results what

the results might show from any country, city or

ZIP code if you were in that location.

It's not obtrusive, available anytime you pull up a search results page and

it doesn't clutter up your menu bar.

Using Google Global can give you a quick indication of visibility from

different points of view in different locations.

SEO Site Tools is in Chrome.

This delivers external and on-page metrics, social media info, and

search engine results info from Yahoo, Bing and Google.

It can align with Webmaster Tools and Google Analytics for metrics.

It's very comprehensive and does more than just pulling metrics.

It gives you a cross-section across social medial and

the Google Search Console dashboard, as well.

SEOQuake is another classic plug-in.

It gives you visibility of SEO parameters directly in the search results.

Sometimes it can be obtrusive but you're able to hide it fairly quickly and it's

worth using the SEOQuick plugin if you're interested in the search results and

how those stack up for common queries you run.

Finally, I've included a list of common SEO plug-ins for WordPress.

WordPress is such a common content management platform and

quite often the plug-ins used in there enable and improve SEO performance.

So I'll quickly list this.

WordPress SEO, this is real popular.

It includes XML site maps for the search console and footer and

breadcrumb information.

All in one SEO, a very simple UI similar to WordPress SEO plug-in.

Squirrly SEO helps with real time optimization of articles.

The Premium SEO Pack does search results, page tracking,

Sitemaps, Google Analytics and 404 error management.

SEO Auto Links allows interlinking between related posts.

Redirection plugin in WordPress handles your redirect page URLs and

error status codes and monitors redirects.

Broken Link Checker checks posts, comments for broken links and missing images.

And finally, the BWP XML Sitemaps plug-in creates sitemaps individually for

posts, pages with the appropriate taxonomy.

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