Check this List of Mobile Friendly Best Practices

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En provenance du cours de University of California, Davis

Advanced Search Engine Optimization Strategies

235 notes

University of California, Davis

Advanced Search Engine Optimization Strategies

235 notes

Cours 5 sur 6 dans Specialization Search Engine Optimization (SEO)

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

À partir de la leçon

Make the Most of Mobile and App SEO

This module will provide you knowledge necessary to take advantage of innovations and future trends in the mobile marketplace. You will be able to use a clear process to make your mobile apps easier to find. Identify Key Performance Indicators (KPIs) needed for successful App Store Optimization (ASO) and receive a checklist of best practices. You will use tools that provide insightful data to evaluate and beat your competition. Become mobile-friendly by examining the factors that improve app rankings in Apple iTunes or Google Play app stores, and optimize for social search engines. Gain insight into using and interpreting app data to competitive benefit. You’ll also review case studies illustrating how to generate business results, employ real-world experience, and take advantage of unparalleled opportunities with Mobile and Apps.

Prepare for a Mobile Marketplace3:34

Grasp the Huge Opportunity in Mobile and Apps4:45

Check this List of Mobile Friendly Best Practices7:33

Beat the Competition with Easy-to-Find Apps8:41

Use Keywords to Optimize and Localize Your App Store6:52

Interpret and Use Data to Competitive Benefit9:07

Generate Great Business Results from Case Studies9:08

Take Advantage of Innovations and Future Trends6:34

Rencontrer les enseignants

Dave Lloyd
Senior Manager, Global Search Marketing
Adobe Systems

Welcome back.

This lesson is on common issues and best practices.

Now that you understand mobile trends,

let's talk about mobile website best practices.

In 2015, Google announced that mobile friendly websites as they

defined them would receive a boost in search rankings.

These best practices also improve the overall user experience and

mobile conversions.

However, issues on legacy websites must often be overcome.

In this lesson, you'll learn about common issues in mobile web design and usability.

We'll focus on specific issues that cause sites to not be mobile friendly.

And then you'll learn what you can do to improve the mobile user experience.

In this lesson, you'll learn about both the general and

specific issues that cause websites to not be mobile friendly,

get an explanation of what you can do on your current mobile site to make it so,

and you'll gain access to the mobile friendly test provided by Google.

On Google's developer website,

they've shared about common issues in mobile web design.

The first is forgetting the mobile customer.

Good mobile sites are useful by helping visitors complete their tasks whether

that means reading an interesting article or checking on the store's location.

But don't get caught in the trap of only creating a mobile formatted site that

looks pretty on mobile without having useful functionality.

A mobile friendly site is one that's useful for both mobile customers and

optimized for those customers' most common tasks.

Common issue number two Is implementing a mobile site on a different domain,

subdomain or subdirectory from the desktop site.

Multiple mobile site configurations are supported by the search engines but

creating separate mobile URLs increases the amount of work for

maintenance, updating, and can be a source of technical problems.

The solution here is to use Responsive Web Design,, serving desktop and

mobile on the same URL.

It's very easy to think of your website as the only source of inspiration.

But there are so many other sites in your space to consider,

whether they be competitors or those that inspire you on a personal level.

Take a look at their best practices.

You don't have to be the first in your industry with a particular technology or

mobile layout, but you can still benefit from learning from those before you.

Now let's get into some of the specific issues that Google mentions.

The first one is blocked JavaScript, CSS and image files.

You need to allow Googlebot to access these, so

they can see your site like an average user.

Your site's robots.txt file, disallows crawling of these assets.

It can harm how well algorithms, both mobile and

desktop, render an index content.

Unplayable content can also be prohibitive.

Some types of videos or content are not playable on mobile devices,

such as those that are constrained by media license or

with Flash or other players not broadly supported on mobile.

Unplayable content, when featured on a page, any website, but especially mobile,

can be very frustrating for users.

Using HTML5 standard tags for videos and animations Is the best practice.

Another specific is the use of interstitials.

Interstitials are those typical ad overlays that partially or

completely cover the content of a page a user is visiting.

These are seen on devices where a website might be promoting a native app or

a mailing list, sign up form, or an advertisement, and make for

a bad user experience.

In extreme cases the interstitial is purposely designed to make it difficult

for the user to x out and view the real content.

Any interstitial page significantly impacts

the user experience, and should be minimized on mobile devices.

Slow loading mobile pages can really be a problem.

It's important to make sure your mobile site loads quickly, especially for

those users that might be on slower access plans globally.

Users can become really frustrated if they have to wait a long time to

see your content.

Google's PageSpeed Insights tool can help you understand

some of the issues that should be fixed.

Also make reference of the mobile pages render in under one second.

Resources available from Google Online.

Setting your viewport correctly is also critical.

Because visitors to your site use a variety of devices with varying screen

sizes, pages should specify a viewport using the viewport meta tag.

This tag tells browsers how to adjust the page's dimension and

scaling to suit the device.

Yet another issue is small font size.

Avoid setting the font size too small to be legible on a mobile device,

forcing users to pinch, to zoom in order to read.

Once you've specified a viewport for your webpages,

set font sizes to scale properly within the viewport.

Touch elements may also be too close.

Buttons and links can be so

close to each other that a mobile user cannot easily tap the desired element with

their finger without also tapping a neighboring element.

This can be so frustrating.

To fix these errors, make sure to size and space buttons and

navigational links suitably for your mobile visitors.

Updating a website to be mobile friendly is critical.

Google has included a mobile friendly test that you can run your website through.

If it's in responsive design already, it should pass.

The top three things to know when building a site for mobile are number one,

to make it easy for customers.

Two, to measure the effectiveness of your website by how easily

mobile customers can complete common tasks.

And three, to select a mobile template, theme, or

design consistent for all devices, using responsive web design.

In summary, now that you've completed this lesson,

there should be no mistaking the mobile errors possible on a website.

These impact both rankings and the overall user experience.

They are vast, though, and

require a tight alignment between teams to really execute on the fixes required.

Solutions are out there for teams committed to doing the right thing and

a mobile-friendly test is one great way to get started with testing your website.

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