This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.
2.3 Relationship Building in China
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Avis
SR
Nov 26, 2017
I like how it has a localised approach and does not depend to much on conceptual things.
RG
Jan 19, 2018
Very good and applicable to real life for people willing to do business in China
À partir de la leçon
Digital Marketing and Relationship Management
The Internet has created plenty of business opportunities in China. The current module highlights how you can manage relationship with Chinese consumers in the digital era.
Enseigné par
Prof. Letty Kwan
Assistant Professor
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