Place of sales management in marketing. Part 1

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Sales Strategy, training and leadership, Sales Technique, Recruitment, Motivation and performance evaluation

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18 avr. 2021

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Great and deep understanding, such potential course and highly recommended to all of them who are in Sales field to become the Super Salesman

MA

20 oct. 2020

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Great course for FMCG sales managers.\n\natharalrabie@gmail.com

À partir de la leçon

Lecture 1. Place of sales management in marketing

The topic examines the place of sales management in the marketing mix and communication mix; factors determining the leading role of sales in the complex of marketing; buying and selling processes; sales staff functions.

Enseigné par

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    Kireev Artur Genrikhovich

    Associate Professor at the Graduate School of Technological Entrepreneurship

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    Климин Анастасий Игоревич

    Доцент Высшей школы производственного менеджмента

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    Aleksei Trykov

    Assistant lecturer

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