Place of sales management in marketing. Part 1

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Compétences que vous apprendrez

Sales Strategy, training and leadership, Sales Technique, Recruitment, Motivation and performance evaluation

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Lecture 1. Place of sales management in marketing
The topic examines the place of sales management in the marketing mix and communication mix; factors determining the leading role of sales in the complex of marketing; buying and selling processes; sales staff functions.

Enseigné par

  • Anastasii Klimin

    Anastasii Klimin

    Associate professor, Ph.D.
  • Aleksei Trykov

    Aleksei Trykov

    Assistant lecturer

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