Place of sales management in marketing. Part 1

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Compétences que vous apprendrez

Sales Strategy, training and leadership, Sales Technique, Recruitment, Motivation and performance evaluation

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7 sept. 2020

I am very thankful to Coursera and LJ Institutes to provide such an opportunity of Learning in Lockdown period. Nice and deep content helped me to enhance my knowledge.

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20 oct. 2020

Great course for FMCG sales managers.\n\natharalrabie@gmail.com

À partir de la leçon
Lecture 1. Place of sales management in marketing
The topic examines the place of sales management in the marketing mix and communication mix; factors determining the leading role of sales in the complex of marketing; buying and selling processes; sales staff functions.

Enseigné par

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    Anastasii Klimin

    Associate professor, Ph.D.
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    Aleksei Trykov

    Assistant lecturer

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