Managers are increasingly confronted with issues of sustainability, responsibility and ethics. Managing responsibly is an integrative approach to sustainability, responsibility and ethics, which allows you as a manager to deal competently with such challenges. This course will facilitate your learning process to engage in changing practices to make them more sustainable, responsible, and ethically informed. We will first introduce the context of the trend towards responsible management practices (week 1). We then explore the basics of each set of issues, sustainability (week 2), responsibility (week 3), and ethics (week 4). In week 5 you will work on your own responsible management issue/task and explore responsible management practices in an area of professional interest (e.g. strategy, entrepreneurship, innovation, organization, operations, supply chain, human resources, marketing and communication, international management, accounting and finance). In week 6 we will try to understand and experience what managing responsibly means in practice, including opportunities and challenges, and with a focus on transformative change. During these last two weeks you will work in a problem-oriented way, based on a challenging topic you have come across in your own management practice. In the course we will form multicultural teams to learn about problems you bring forward. The course also facilitates the formation of peer networks that allow you to continue this learning experience after finishing the MOOC. The MOOC is an initiative in collaboration with the UN-supported Principles for Responsible Management Education (PRME) initiative. Overall Learning Outcomes 1) To provide an introduction to the three constituting fields of managing responsibly: sustainability, responsibility and ethics. 2) To help apply the knowledge and insights gained from these three fields to real life problems in your own setting. 3) To identify, understand and facilitate individual action that can lead to change at the organisational and system level ...to ‘act is to move’ 4) To learn to appreciate and bring together different points of view, and negotiate collective solutions to pressing problems. Who is this MOOC for? (Recommended Background) While this course is primarily designed for executives who want to work on particular responsible management issues and create responsible management practices, also advanced business students will find it helpful. Suggested Readings There are no specific required texts. However, the contents and assignments of this course have been based on the following book which might be helpful as complementary materials: Laasch, Oliver, and R. Conway (2014). Principles of responsible management: Global sustainability, responsibility and ethics, Cengage Learning: Mason.
Week 5 Introduction (Part 2)
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En provenance du cours de University of Manchester
Managing Responsibly: Practicing Sustainability, Responsibility and Ethics
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University of Manchester
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Professions and Occupations
In this week you will self-select groups of people with similar responsible management issues and tasks to discuss coping approaches. You will also pick an area of professional interest (e.g. strategy, entrepreneurship, organization, operations, supply chain, human resources, marketing and communication, international management, accounting, finance) to further explore and to innovate responsible management practices in the professional context.
Rencontrer les enseignants
Oliver LaaschMarie Curie Research Fellow
Manchester Institute of Innovation Research
Dr Sally RandlesSenior Research Fellow
Alliance Manchester Business SChool
Prof Frank BoonsProfessor of Innovation and Sustainability
Alliance Manchester Business School
You've just seen at ITV's London headquarters how actually topics of
sustainability and responsibility and
ethics become something that people do in their normal jobs.
We've seen lawyers, we've seen people in HR, people in production management,
even journalists and environmental scientists doing sustainability,
responsibility, ethics in their job in a company.
But this was the headquarters, so the question really here is, is it also being
done if you're somewhere outside, across the company on a TV set for
instance, like we are here in Manchester right now.
We are on the set of Coronation Street, which is the world's longest running soap.
So let's see how people do it around here.
>> I'm Elizabeth Amistad, head of makeup.
For our department regarding sustainability,
the biggest change that we ever had is we've gone from four continuity files
with loads of paper, printed out pictures, to just using the iPad.
Taking pictures on the iPad, sending everything electronically.
So we print off only the limited amount of paper for
the people that are coming in on a daily basis.
We've also gone to using eco-friendly products of washing liquid,
soap powder for the washing machine, we use the recycling bins all the time,
when we're not in the room we always turn the lights out so
we are aware of that the electricity is going to keep to a minimum.
For us as a department,
learning about sustainability has been really important and also being able to
go on couple literacy training which I think is beneficial for everybody.
>> My name is Nigel Lomas, Cindy Carlson's Coronation Street.
>> My name is Keith Edelstein, I'm the construction manager in the construction
workshop for Coronation Street.
Where our work is to build the sets for Coronation Street, but
always bearing in mind sustainability.
Big thing on our plate is budget.
So we try and reuse a lot of the stuff, so
we keep the cost down and we also keep the waste down.
>> So we're conscious of that when we're recycling our paints or what have you.
We've got various places of dirt cleaning brushes.
If we have used anything it's a solvent.
We got places there we can actually use it from.
>> And most of the timber that is wasted, it goes into special skips,
wood only skips and it goes away for wood pulping and it's used for other products.
>> Timber to paint to any old materials,
we're always conscious about how we bring these up once again.
If it's used on the set it's never going to be discarded.
Cost is a consideration but also the environment.
We throw nothing away.
If we can use it again, ranging paints,
ready materials we'll always consider that against the environment.
We won't throw anything away.
>> My name's Hutch Hankeshaw, I'm the Props Supervisor at Coronation Street.
We aim to recycle everything as much as possible,
down from the furniture to the packaging that we get stuff delivered in.
Our main aim is organizational and
keeping everything in a place where you can go to it and find it instantly.
In the prop store,
the majority of what we've got has been used on multiple sets repeatedly.
Furniture, we can make a table transform for
another set by painting it, putting a different texture on it.
So all the furniture is totally reusable.
Packaging, like I say, we get stuff that comes in by eBay, so
we flap out the boxes, keep those.
All the packaging we put in another area, we use that.
We have areas where everything, furniture's in one area,
small's in another, office in another.
Everything is so organized that when you come out, you can come out looking for
a specific item and you know exactly where to go.
It saves time but also everything we recycle, it saves money as well.
>> My name is Robbie Sanderson, I'm the head of production for Coronation Street.
We take sustainability very importantly here.
We make 270 shows per year and looking at how we can do
that sustainable with sustainability viewpoint is very important.
We're in one of the galleries here at the moment.
And it's a purpose built site here,
about 7.7 acres the iTV has built for the sole purpose of Coronation Street.
When we started looking at sustainability we did it from the bottom us and
the top down.
I think one of the most important thing is to question everything.
Why do you do that?
Is there a better way of doing it?
There might not be.
But always question it.
Whether it's trying to minimize
the paper we use, because we use a lot of paper and call sheets and scripts.
Can we digitize the scripts so we don't end up printing scripts all the time?
Our continuity is done in iPads, so
we've cut out digital cameras printing off pictures.
All of that can be done with one implement, which is the iPad or a tablet.
And that makes a big, big difference.
I believe that there's a lot you can do,
whether you're a television company or in any walk of life.
When it comes to looking at pieces of paper, we've cut back, and
from 70 to 90 sheets a month, when we moved in here.
Myself, I would get 5 scripts, every week, 50 weeks of the year.
I now get an email each week.
Now a number of other people do the same thing.
It is questioning what the norms were before and
could we improve and could we do it better.
>> Hi, I'm Rosie Jones, I'm one of the Art Directors on Coronation Street and
what we do, we up cycle a lot in our sets.
And the main skill for up cycling just being creative.
We try and reuse a lot of the props we have in store.
And we also try and send a message out as well that it's good and fun to up cycle.
We've had a recent Beth and Kirk's wedding, so
we used lots of recognizable second hand pieces, for example,
old records and turn them into something different, turn them into decorations and
different things, painted them up and did fun things with them.
And the same with Shenay and Chetney''s backyard.
We got lots of secondhand things, maybe things we'd already got in stock, and
painted them up to look different.
Get a lot of inspiration from other magazines and things like that, and
just have a bit of fun really.
And not everything works out,
but it's good to try it and there's no sort of set rules, really.
>> My name is Tracy Cliff, and
I work in the costume department at Coronation Street at iTV.
And I'm really passionate about ethical fashion.
One of the things we do here is,
instead of just going out and buying high street items,
we actually research it a little bit more and try and find ethical alternatives.
So that would involve, maybe if we know we need a lot of black tee shirts,
you wouldn't immediately go to a cheap high street shop.
One of the skills we need is to be able to research
ethical alternatives where I could look a little bit deeper and see if we can find,
like a viable alternative that's just as good, just as useful,
but has a more sort of conscious, ethically conscious background to it.
>> Hi, I'm Dan Jackson, I'm the Production Manager in iTV drama and
sustainability here at Coronation Street has been my baby for
the last three years, started out as quite a small idea.
I guess it was something that I felt personally quite motivated by
outside of work and the opportunity came up to, try to make the show
a bit more environmentally sustainable and kind of seized it.
So all of the power to this site is from 100% renewables.
We have got low energy lighting in studio 1,
theatrical lighting in this studio Is LED,
which runs about 90% more efficient than the old tungsten-style lighting.
Hugely reduced the amount of paper that we use.
We've really thought about reusing materials and
reducing the need to start with new materials wherever we can.
So whether that's sort of set design, or props,
or the use of paper, really everybody's been motivated to try and reduce,
reuse, recycle, kind of following that way high rocket down across the show.
A huge part of what we've done
has been made possible by running carbon electricity training, so
all of our crew now are aware of what we are trying to achieve as a show.
That was a really big part for us to make sure that we communicate effectively
to heads of department and their respective crews.
And about 100 people have done carbon literacy training so I've got a really
good understanding of what it means to be sort of carbon literate and both of what
they can do within their personal and professional lives to reduce the impact.
And the negative impact on the planet but as a show we've done all sorts, as I say,
from reducing the amount of that we need to do the various
activities on the show right through running editorials on screen.
We knew that it was a really big opportunity for
us to speak to our audiences.
Millions of people watch the show and it would be a shame not to try to
sneak some kind of sustainable messaging in there when appropriate and
when true to character.
We're really proud of what we've done on that reference as well.
But it's been a huge team effort, the biggest thing for
me has just been how much everyone's embraced it.
The minute you explain to people why it's important then
people who may not have thought about it previously or
really remembered it and kind of ownership for me is so important.
And that kind of enabling empowering piece.
And it's really what has made the difference here.
And so as much as I help kind of chivvy on a bit and kind of keep an eye on it.
But it really is just more babysitting these days.
because people are really kind of owning their agenda, and
really thinking about their actions, and what they're doing and on their own terms.
And when they are at work, now, which is fantastic.
So we come up with new ideas all the time.
It's also given us an opportunity to be really creative in how we make the show.
It's not just about cost cutting or, trying to do double sided printing.
That is a bit of it, but it's a really, really small part.
What we found, really from making the show green
is that we've taken apart all the constituent work flows.
That we're people have been used to working with for years and
years and years.
And we've sort of looked at it and gone right, how can we make that better?
How can we be greener?
How can we reduce the impact on the planet?
The drive be sustainable here
actually wasn't initially kind of from the top down.
ITV now is very green, and last year, we issued our social partnerships,
which is all of ITVs CSR agenda, of which sustainability is a huge part.
But really we started before that.
It was just something that we wanted to do.
We kind of took the initiative, and that's just kind of grown and blossomed.
And we are where we are today.
I think three awards now for the work that we've done, which is great.
We're really proud of those and hope to win some more.
And but yes, to say it was kind of just dance people's integrity and
that desires change as that we've been as successful as we have been.
One of the most important ways to get sustainability really up and
successful and means by enabling people.
I didn't want to be the green guy in Coronation Street,
very much been an education piece.
And as soon as we've kind of empowered people with the knowledge and
the skills that they need to get on and do it, people own it and
they're able to be as creative as they can be and change their role for the better.
>> My name's Kieran Roberts, I'm Executive Producer of Coronation Street.
And that means I have overall editorial responsibility for the program.
And managerial responsibility, I lead some of the teams.
I'm responsible for the way the program deals with a lot of outside stakeholders,
ITV, some of our commercial partners, and of course, the public,
the biggest stakeholder of all.
In my job I do have to stand up and be counted,
I have to stand up and speak on behalf of these issues.
It's very important that I sort of lead by example if you like.
It's not been difficult for
me because sustainability is clearly such an important issue.
I had no difficulty getting behind it, I went on the training courses,
I'm happy to make sure our editorial teams do their job.
I'm very happy to support initiatives right across the production.
For me though, the most important thing is not changing your skill set or
behaving in a different way.
It's just making the decision that you want things to happen, and if you want to
follow sustainability then just do your job well and make sure it happens.
We've been passionate about sustainability for
a good many years where we have this fantastic opportunity when we moved to
this wonderful new site in Trafford to think about the way we made the program,
to think about the way we built our new lot and our new studios.
So, lots of important initiatives like LED lighting in our studios,
100% renewable sources for our electricity,
lots of recycling initiatives, we're recycling over 90% of our waste.
But also we have to think very carefully about the way we portray the world
in the program.
And that’s incredibly important powerful tool that we have
getting messages sustainability across.
So, we have carried this like Roy Cropper and
Shanay Tinkered who are naturally very pro-recycling.
We saw the tinkers wedding when they sort of
upcycled all sort of things to create an 80s theme wedding.
Roy of course is at the fore front with locally sourced, organic produce.
He thinks about food miles all the time.
He thinks very carefully about waste.
We have recycling as just part of the fabric of the program now.
If you go into the Gennel behind the houses, you'll see all the recycling bins
and that's just part of the backdrop of the program for all time now.
We even got a character like Tyone Dobbs who's not the person you might not
naturally think of as being passionate about this issue but he is currently
trying to recycle and sell on scrap metal and find new uses.
And a little bit of spare cash for old material.
So it's all part of the fabric of the program.
Sometimes it forms a storage for the programs.
So obviously character driven, we have to be true to the character and
true to the world.
But we are very conscious now we have this huge responsibility
to portray good examples of sustainable living,
sustainable behavior through our characters and through our stories.
>> We have seen how people here at Coronation Street and
iTV actually practice sustainability, responsibility and ethics.
And they do so from very, very different occupational backgrounds,
from very different departments, and also with different skills and
competencies they need in order to get the job done.
So what we will do this week in the lecture is actually learn
to bring all of these different pieces together, and to understand how they
come together to create a sustainable, a responsible, and an ethical organization.
Well, let's do it then.
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