POSTAR (Positioning, Objectives, Strategy, Tactics, Administration, Result)

En provenance du cours de National University of Singapore
Introduction to Public Relations
304 notes
National University of Singapore
304 notes
Cours 1 sur 5 dans Specialization Public Relations For Digital Media
À partir de la leçon
Public Relations Strategy
An important part of the Public Relations process is strategy. In this section, we will learn about the key elements of PR strategy and the role of research in guiding effective strategy. We will study the steps of PR planning and how to create a PR plan.

Rencontrer les enseignants

  • Mohan Dutta
    Mohan Dutta
    Professor, Head of Communications and New Media
    Communications and New Media

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