Welcome back to our course on Protecting Business Innovations via Trademark. Now, we've already told you why trademark matters, why it's important, what are some of the issues related to registration, or some of the things that a judge may look at in usage. What we haven't really gotten to is some of the applications of trademark and some of the global issues in trademark. In this module, we're going to look at the world, and we're going to look at global issues, challenges, issues. Look at things that cross state boundaries within the U.S. or things that cross international boundaries globally. Look at issues and challenges that are related to trademark priority and usage, some of the differences across the globe. Were going to look at registration and how it's different from one country to another. You may have gotten some ideas about it, but there are some real challenges about registration and when do you have a priority in another country that you're not in yet. What are some of the issues related to that? We're going to give you a couple of examples of interesting lawsuits related to trademark. And issues where big companies, that you might think have global brands and reputations, were not so successful in protecting them in some contexts. And so, what went wrong? And why is the law maybe not the same in one country versus another? And how does that affect your ability to protect your brand on a global basis? We're going to look at some of the issues and risks of losing your trademark. You've gotten it, you have it, now you lose it. Why do you lose it? And is that the same from country to country? And it's not. So we'll look at some differences, globally, and risks of losing your trademark. We'll look at some cyberspace issues related to the trademark. Because more and more, goods and services are being sold online and that's global, and yet trademark is local. So how do we deal with trademark online, when countries become less important than companies or brands? And that has some real issues in the cyberspace context. We're going to grey market goods, which are goods made in one country, sold in another, the brands are the same and companies may not like that. They may feel like that hurts their ability to extract value in one market versus another, to deferentially price between countries. And yet, grey market goods erode that ability for you to use your trademark, distinctively, as goods are fluid and move in an international environments. We'll look at some of the issues or challenges in trying to protect your mark, uniquely, within a country context, in a world where grey market goods are more common and difficult to stop. And, finally, we'll look at a law that is like trademark, but not trademark. It's a law in the UK, and we'll talk a little bit about some laws in the US that may have some overlapped or other laws. But give you an example of things that are not exactly trademark, but they're like trademark and they protect brand reputation and image of a company. Since the goal of trademark is to protect our brand and reputation, the UK law of passing off can help us, even when we fail with trademark law. And so, this is an important distinction and helps you to understand some of the challenges and opportunities of using the law, not just of trademark, but more broadly of your fight to protect your brand reputation and image as a corporation. So we look forward to seeing you in our modules or sessions as we go through this second module of our course. Or I should I say, we look forward to you seeing me during these sessions. Thank you. [MUSIC]