Protecting Business Innovations Via Strategy Watch Course Overview: https://youtu.be/mUja4iwbrTE Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.
4.6 Why no Coca-Cola at Pizza Hut?
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En provenance du cours de The Hong Kong University of Science and Technology
Protecting Business Innovations via Strategy
The Hong Kong University of Science and Technology
À partir de la leçon
Changing the rules
An important opportunity for companies to maximize shareholder value and gain competitive advantage is creative pricing. By thinking differently about price vs cost/value, some firms have been able to dramatically increase revenues and profitability for products with strong market acceptance. Changing the rules can also apply to strategic acquisitions or industry restructuring through innovation to create competitive advantage and barriers to copying innovations.
Rencontrer les enseignants
Theodore Henry King CLARKAssociate Professor
Information Systems, Business Statistics and Operations Management Department
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