4.5 How to come up with the value proposition? Positioning maps

En provenance du cours de IE Business School
Positioning: What you need for a successful Marketing Strategy
346 notes
IE Business School
346 notes
Cours 2 sur 5 dans Specialization Marketing Strategy
À partir de la leçon
In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

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  • Ignacio Gafo
    Ignacio Gafo

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