4.3 Positioning Statement

Loading...
En provenance du cours de IE Business School
Positioning: What you need for a successful Marketing Strategy
253 notes
IE Business School
253 notes
Cours 2 sur 5 dans Specialization Marketing Strategy
À partir de la leçon
Positioning
In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

Rencontrer les enseignants

  • Ignacio Gafo
    Ignacio Gafo
    Professor
    Marketing

Explorer notre catalogue

Rejoignez-nous gratuitement et obtenez des recommendations, des mises à jour et des offres personnalisées.