2.5 Segmentation criteria: geographic and demographic

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Compétences que vous apprendrez

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

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4.4 (535 évaluations)
  • 5 stars
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  • 4 stars
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  • 3 stars
    10%
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SM

Aug 25, 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

MM

Jul 08, 2016

If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.

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Segmentation

Enseigné par

  • Ignacio Gafo

    Ignacio Gafo

    Professor

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