1.4 Market environment analysis: Collaborators, Competitors and Company

Loading...
En provenance du cours de IE Business School
Positioning: What you need for a successful Marketing Strategy
245 notes
IE Business School
245 notes
Cours 2 sur 5 dans Specialization Marketing Strategy
À partir de la leçon
Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

Rencontrer les enseignants

  • Ignacio Gafo
    Ignacio Gafo
    Professor
    Marketing

Explorer notre catalogue

Rejoignez-nous gratuitement et obtenez des recommendations, des mises à jour et des offres personnalisées.