1.2 Positioning as a key element in the marketing process

En provenance du cours de IE Business School
Positioning: What you need for a successful Marketing Strategy
346 notes
IE Business School
346 notes
Cours 2 sur 5 dans Specialization Marketing Strategy
À partir de la leçon
Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

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  • Ignacio Gafo
    Ignacio Gafo

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