L3.7. The Olympic Ceremonies, structure, protocol and symbols

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En provenance du cours de Universitat Autònoma de Barcelona

The Olympic Games and the Media

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Universitat Autònoma de Barcelona

The Olympic Games and the Media

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This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism. The Olympic Games are a precise reflector of advanced current societies as a whole. Many of the strategies and trends dealt with in this course are transferable to other fields beyond the world of sport. Este curso te ofrece un conocimiento completo de las técnicas de comunicación y gestión que se ponen en práctica en la creación del acontecimiento deportivo más importante del mundo. Aprenderás las claves de la producción y realización televisiva de los Juegos, su programación y la estrategia de gestión de los derechos audiovisuales de los Juegos Olímpicos. Al mismo tiempo, conseguirás un valioso conocimiento sobre los fundamentos de la comunicación en las redes sociales y la cultura Olímpica, que está estrechamente conectada con la cultura clásica y el humanismo. Los Juegos Olímpicos son un preciso reflector de las sociedades avanzadas modernas consideradas como un todo. Muchas de las estrategias y tendencias que abordamos en este curso pueden aplicarse a otros campos diferentes al mundo del deporte.

À partir de la leçon

W3. THE MEDIA DURING THE GAMES

The course is reaching its meridian! We hope that the first two introductory weeks to the Olympics, and the media and their interrelation has been interesting for you. During this week you are going to learn about media activity during the event: the TV production, scheduling, media services in the Olympic Games, how heroes are constructed by media, and also about one of the most symbolic elements of the event: the Olympic ceremonies. // ¡Ya estamos llegando a la mitad del curso! Esperamos que las dos primeras semanas de introducción a los Juegos Olímpicos y su relación con los medios de comunicación os hayan parecido interesantes. Durante esta semana vamos a aprender sobre la actividad de los medios de comunicación durante los Juegos Olímpicos: la producción televisiva, la programación, los servicios de los medios, cómo se construyen los héroes olímpicos en los medios de comunicación, y también sobre uno de los elementos más emblemáticos del evento: las ceremonias olímpicas.

L3.1. Introduction1:18

L3.2. The television production of the Olympic Games7:34

L3.2.1. The working of a television production system6:42

L3.2.2. Planning the production8:10

L3.3. Programming the Olympics11:07

L3.4. The Olympics becoming into a storytelling or the construction of the Olympic hero5:56

L3.5. Olympic Broadcasting Services and the media during the Olympics12:00

L3.6. Symbols and Rituals of the Olympic Games10:43

L3.7. The Olympic Ceremonies, structure, protocol and symbols5:47

L3.8. The Olympic Ceremonies and the television8:03

Rencontrer les enseignants

Emilio Fernández Peña
Professor Titular
Department of Audiovisual Communication

[MUSIC]

Hello, in this video, we will go in depth into the Olympic Ceremonies,

the parts and structure and the meaning.

The central distribution is because of the worked on this issue.

During the years after the 1992 Barcelona Olympics, it is the fruit of that work we

can find to change the books, television and Olympics and Olympic ceremonies.

Historical continuity.

And cultural change sighted at the end of this video.

You will find this material is available for free on the internet.

Due to the restricted brand protection policy that the international community

has established, we are not authorized to use moving images reviews

of the opening and closing ceremonies in our presentation even that you can work

on then on the duty official channel of the international community.

The Olympics ceremony attract the widest and most acute attention

of any regularly scheduled concert, performance, event in the human history

as a consequence of the global audience and hype, views and previews.

They are the fundamental cultural events of the Olympics,

according to colleagues and.

According to that ceremonies are a principal means through

which the international Olympic company becomes visible and meaningful

to mass audiences distinguishing them from other sport agencies.

And thereby helping to maintain its authority in the sport movement.

What about the ceremonies and chief avenue for [INAUDIBLE] change in the world system

today that's contributing to all of the submissions of promote international.

As you'll understand it.

It consists a total control of the opening and

closing ceremonies by the International Olympic Committee despite that the last

operations of the Olympic Charter have the related some details about certain

aspects of the Olympic ceremonies which were include in previous editions.

In another words, in a recent versions of the Olympic Charter, many details.

About the organization, protocol and

management of the Olympic ceremonies had been eliminated.

For instance, the Olympic chartering follows from the 4th of July 2003 set.

Regarding the Olympic Flame, it's Article 68.2.

The Olympic Flame has to be placed in a prominent position,

clearly visible and where the structure of the stadium permits,

visible also outside the stadium.

However, the Article 54 of the last edition of the Olympic Charter,

enforced from September 9, 2013.

That's not to specify their position of the Olympic flame.

We have to remember that, for example, in London in 2012 the Olympic

flame could not be seen from the outside of the stadium.

Which of those parts that are always repeated in every opening ceremony?

The Olympics, the ceremonies of the Olympics combined

contents of four different nature.

Possible a crucial element is the spectacle,

that entertainable instead and portrayed the best and the best about the city and

the country that are hosts in the Olympics.

These are elements of self representation

of the hosting society to be projected to the world

thanks to billions of viewers around the globe that follow the ceremonies.

According to Garcia, the ceremonies act as the main platform to communicate

the king's cultural symbolic messages locally as well as internationally.

Secondly, another recurrent aspect is the protocol.

The opening and closing of the ceremonies of the Olympics are characterized

by the institutional speeches of the head of state and

the presidents of the International Olympic Committee and

the organizing committee among other elements.

Thirdly, a key component of the ceremonies are the Olympic rituals and symbols.

Such as the rising of the Olympic flag, and the playing of the Olympic anthem,

the arrival in the stadium of the Olympic flame, and the lighting of the cauldron,

which will stay lit until the end of the games.

Finally, the Olympic ceremonies include the athlete parades in which

the participant athletes are received in the stadium and said goodbye.

The closing ceremony’s a tribute to all the participants and the winners.

In both cases, the stadium become a fiesta, a collective celebration.

If you would like to know more in detail aspects regarding the opening and

closing ceremonies, you can read these documents.

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