For each of the expert articles,
you want about 3 to 4 sentence summary of the article.
You do not want to take any sides on this.
Do not be judgmental, I mean don't be on the positive or the negative side.
It's just like, such and so did this, and so on.
What you wanna do is in the first sentence or somewhere in there, you want to give
me links to the article, the author, and the publication where you found it.
And so it's good to say, in a recent Forbes article,
Judy Franks, professor at Northwestern University,
made some great points about content in media.
And what you'd wanna do is you'd want to go through, and link up her.
You wanna link up Northwestern or where you found it, and
you'd wanna link up the name of the article.
Lot of times we recommend you just cite the name of the article, and
then you put it in the link.
What we wanna do is if we wanna track them,
we're actually gonna do bitly links of each one of those.
And so you already have the 3 addresses of their LinkedIn source,
and the name of the publication, and the name of the article.
You can create bitly links, and link them in here.
That gives you trackability or you don't have to,
it's kind of up to whether you wanna read them or not.
And most of the time, I like to use bitly links cuz
I like to see how many people actually clicked out to do it.
And so, you wanna put that all together.
Also, if in their article, they cite companies or they are at a company.
Be sure you have a link to there as well.
The reason you're doing that is the more outlinks you have, the better your SEO is
gonna be there, meaning the more people will search you to move through it.
The articles can be opposite opinions, or the same ones.
We just talked about them, but
you are just gonna tell them facts as you do these paragraphs.
For a graphic is find one great graphic.
One of the things I like to do is, I like to put in the topic, and
then I like to put in Creative Commons.
Creative Commons, means people allow you to reuse that graphic.
And so, if it's Creative Commons and I know I've found it,
then what I do is I click on it, and I save it in my directory.
So, I can reuse that graphic when I go to the blog site.
Then what I do is copy that address, and that address becomes really important.
If it's long, I make it into a bitly link.
But what you wanna say is I found this on social IMC or .com if it was mine.
Then what you wanna do is be able to cite me because you don't wanna steal stuff.
You wanna make sure we do this the right way.
So, make sure that it's legal.
A lot of times I'll take it and actually send a message to the author, and say,
can I please use this in my blog?
Usually, they get back to me in a matter of hours, and it's good.
The other thing is, make sure it's a really great graphic.
Don't use infographics or graphics with a ton of stuff on it
because if people stop to have to look at it, they're going to get lost.
And they might not read your next article.
Your goal is to get them down to your bullet points,
where you established your expertise.
So, keep it a simple graphic.
Keep it Creative Commons if you can.
Be sure you cite the source, and you copy that onto your Word document,
because you're gonna use that when you build the blog.
And then move forward from there.