So we, we could see that maybe the observation, people behave nicely in
order to preserve your reputation, in order not to look like jerks.
One economist points out that, imagine doing the dictator game.
And now you're on national TV. Your parents are watching.
All your friends are watching.
And you're probably going to get 50% because you want
to show the world what a nice person you are.
So, plainly, reputation has some effect.
There's now experiments suggesting that reputation may have a big effect and I'll
tell you about 2 studies, which I like very much.
1 is by uh; Dana and his colleagues.
So Dana and his colleagues are saying very clever, they explain
to their subjects what a dictator game was, and then they gave then a choice.
Either, we'll give you 10 dollars and you'll
play a dictator game with somebody in the other
room, or we'll give you just $9 and you can just walk away and keep the $9.
And what they found was many of their subjects took the $9.
Try to think for a moment what you would do.