Set Up an A/B Test

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Compétences que vous apprendrez

Marketing Optimization, Digital Marketing, Digital Analytics, Marketing Strategy, Communication

Avis

4.9 (902 évaluations)

  • 5 stars
    90,24 %
  • 4 stars
    8,31 %
  • 3 stars
    0,77 %
  • 2 stars
    0,33 %
  • 1 star
    0,33 %

SE

27 déc. 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

MA

25 mai 2022

This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.

À partir de la leçon

Optimize Your Ad Campaigns

In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.

Enseigné par

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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