Measure and Optimize Social Media Marketing Campaigns Course Introduction

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Compétences que vous apprendrez

Marketing Optimization, Digital Marketing, Digital Analytics, Marketing Strategy, Communication

Avis

4.9 (890 évaluations)

  • 5 stars
    90,33 %
  • 4 stars
    8,20 %
  • 3 stars
    0,78 %
  • 2 stars
    0,33 %
  • 1 star
    0,33 %

SE

27 déc. 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

NM

14 mars 2021

Anke Audenaert is an excellent instructor, always well prepared to break down all concepts into simple, memorable and easy to understand blocks of a bigger and interesting story.

À partir de la leçon

Evaluate Your Marketing Results Against Goals

This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.

Enseigné par

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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