Interpret Results of an A/B Test

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Compétences que vous apprendrez

Marketing Optimization, Digital Marketing, Digital Analytics, Marketing Strategy, Communication

Avis

4.9 (888 évaluations)

  • 5 stars
    90,31 %
  • 4 stars
    8,22 %
  • 3 stars
    0,78 %
  • 2 stars
    0,33 %
  • 1 star
    0,33 %

SE

27 déc. 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

NM

14 mars 2021

Anke Audenaert is an excellent instructor, always well prepared to break down all concepts into simple, memorable and easy to understand blocks of a bigger and interesting story.

À partir de la leçon

Optimize Your Ad Campaigns

In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.

Enseigné par

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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