Introduction to STP

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Compétences que vous apprendrez

Market Analysis, Marketing, Marketing Strategy, Marketing Mix

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MA

Feb 21, 2019

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

W

Dec 14, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

À partir de la leçon
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

Enseigné par

  • Hayden Noel

    Hayden Noel

    Assistant Clinical Professor

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