Introduction to STP

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En provenance du cours de University of Illinois at Urbana-Champaign
Marketing Management I
303 notes
University of Illinois at Urbana-Champaign
303 notes
Cours 5 sur 7 dans Specialization Value Chain Management
À partir de la leçon
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

Rencontrer les enseignants

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business

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