Promotion

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Compétences que vous apprendrez

Digital Marketing, Marketing, Pricing Strategies, Marketing Mix, Product Strategies

Avis

4.7 (14,148 évaluations)
  • 5 stars
    78.73%
  • 4 stars
    17.64%
  • 3 stars
    2.25%
  • 2 stars
    0.51%
  • 1 star
    0.84%
SN
27 juin 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

MS
23 juin 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

À partir de la leçon
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.

Enseigné par

  • Aric Rindfleisch

    John M. Jones Professor of Marketing

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