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Compétences que vous apprendrez

Digital Marketing, Marketing, Pricing Strategies, Marketing Mix, Product Strategies

Avis

4.7 (16,027 évaluations)

  • 5 stars
    79,42 %
  • 4 stars
    16,96 %
  • 3 stars
    2,20 %
  • 2 stars
    0,49 %
  • 1 star
    0,91 %

SS

8 oct. 2019

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With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

SN

27 juin 2020

Filled StarFilled StarFilled StarFilled StarFilled Star

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

À partir de la leçon

HOW DIGITAL TOOLS ARE CHANGING PRICE

In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.

Enseigné par

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    Aric Rindfleisch

    John M. Jones Professor of Marketing

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