Digital Marketing IQ: Placement

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En provenance du cours de University of Illinois at Urbana-Champaign

Marketing in a Digital World

4953 notes

University of Illinois at Urbana-Champaign

Marketing in a Digital World

4953 notes

Cours 1 sur 7 dans Specialization Marketing numérique

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

À partir de la leçon

Digital Tools for Effectively Distributing Your Products

How are products being placed and distributed in our digital world? In this module, you learn how new digital tools are dramatically altering the distribution of products and revolutionizing the retail landscape.

Basic Concept: Placement8:08

Digital Marketing IQ: Placement3:09

Rencontrer les enseignants

Aric Rindfleisch
John M. Jones Professor of Marketing
Department of Business Administration

[SOUND]

[MUSIC]

Hi, welcome back.

We're here once again in front of the alma mater.

This time, we'll be asking our students how much they know about

the placement aspect of the digital marketing world.

You ready, Nadia?

>> Yes, let's do this.

In the US, what percentage of retail sales are online?

>> 25%?

>> 35%?

>> I would say like >> 40%?

>> 65 >> It could be around 70 to 80.

I would say around 70 to 80.

>> Okay.

>> Yeah, I agree.

Like 75%.

>> So this answer might surprise you, but it's actually only 11%.

>> We are so bad >> Do you guys know why

>> Why it's so low?

>> Yeah.

>> because there's Walmart's everywhere >> [LAUGH] Eric,

do you want to give a hunch of why?

>> No one buys their cars or houses online.

>> Yeah, okay, that makes sense.

>> Yeah. >> Do you know the department

store Nordstrom's?

Yes, I do.

>> Okay so does Nordstrom's have higher sales online,

or within its brick and mortar stores?

>> You know what?

I would have to say online.

>> Mm, online.

>> I'd say in the stores, because I heard Nordstrom's has amazing service.

>> Mm-hm. >> They bring you water, stuff like that.

Yeah, I would agree with that.

>> Online, I'd have to say.

>> Yeah, I feel like online also.

>> Online, it's actually in their brick and mortar stores.

So they have 75% of their sales are conducted in their stores.

What benefit do online shoppers most desire?

I think it is convenience of like accessing the goods online.

Like it is very easy.

>> Just the ease of access, and for it to come to your home without you actually

needing to go somewhere to get something.

>> I guess just the convenience.

>> It's free shipping.

>> Right, of course.

>> So have you ever wanted to purchase something online, but

then you realize there wasn't free shipping?

>> Yeah, all the time. >> Yeah.

Yup.

That extra cost.

Like, I don't want to buy it.

>> What kind of site is thingyverse.com?

Is it A, a site for downloading music, B, a site for downloading videos,

C, a site for downloading objects, or is it D, a site owned by North Korea?

Thingyverse.com

>> I >> Videos?

I don't know.

>> I would have to say c.

[LAUGH] >> C, so, aside for

downloading objects, you got it!

>> Really, wow, awesome.

>> Yeah, so, that's where you download objects in order to

create a 3D printed object.

>> Okay.

>> Have you ever 3D printed before?

I haven't but I want to.

>> Do you know we have a 3D printing lab at the College of Business?

>> Yes. I do. >> Okay.

[LAUGH] >> Please stop by.

>> Yeah, please stop by.

>> I should.

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