Digital Concept: Pay What You Want, Part 1

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Compétences que vous apprendrez

Marketing, Digital Marketing, Marketing Mix, Pricing Strategies

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HA

Aug 31, 2018

Excelent course.\n\nThere is a lot you will learn here, so many unexpected things. What I like the most is that the examples are took from real experiences.\n\nAlso everything is clearly explained.

AN

Jan 18, 2017

Great! This first course is an awesome introduction to the digital marketing world. It will change your mind and will open your eyes to show what it's already happenning and you didn't realize yet.

À partir de la leçon
Digital Tools for Setting the Right Prices for Your Products
How are products priced in our digital world? In this module, you will learn how new digital tools are enabling customers to take a more active role in both evaluating and setting the prices they pay for the products they buy.

Enseigné par

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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