The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
4-5 Out-of-Home (OOH) Marketing
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Compétences que vous apprendrez
Mobile Marketing, Social Media, Digital Marketing, Marketing Channel
Avis
BM
Oct 23, 2017
it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.
DS
Sep 11, 2019
I really enjoyed this class and learning more about the digital vortex of advertising and marketing that our modern society is subjected to every minute of the day. Highly recommend!
À partir de la leçon
Growing Trends and New Frontiers
In the last module, learners will first learn about content marketing and mobile marketing, the two marketing strategies unique to the digital environment. Then, the instructor will discuss the impacts of digital technologies on out-of-home (OOH) marketing and direct marketing. Finally, the instructor will speculate and present the future of digital marketing communication by focusing on the rise of mix-reality technologies.
Enseigné par
Mike Yao
Associate Professor of Digital Media
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