Module 2 Overview

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Compétences que vous apprendrez

Digital Marketing, Data Collection, Analytics, Data Analysis, Data Visualization (DataViz)

Avis

4.5 (4,634 évaluations)

  • 5 stars
    66,78 %
  • 4 stars
    24,38 %
  • 3 stars
    6,45 %
  • 2 stars
    1,44 %
  • 1 star
    0,92 %

OA

29 févr. 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

9 oct. 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

À partir de la leçon

The Consumer Brand Relationship

In Module 2, we explore each digital channel in-depth, including a discussion of key metrics and measurements, how consumers interact with brands on each platform, and ways of organizing consumer data that enable actionable insights.

Enseigné par

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    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

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