Lesson 6: Data, Data, Everywhere, Part 1

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Compétences que vous apprendrez

Analytics, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management

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4.5 (3,414 évaluations)
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AS

Jan 23, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 10, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

À partir de la leçon
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.

Enseigné par

  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

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