Lesson 2: The Basics Of Web Analytics, Part 1

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Compétences que vous apprendrez

Digital Marketing, Data Collection, Analytics, Data Analysis, Data Visualization (DataViz)

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OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 10, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

À partir de la leçon
Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.

Enseigné par

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    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

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