So here's what I need, especially you guys in the front,
because you know what's coming.
All right, I need a V, all right?
All I need you to do is stomp and clap and I'm going to do the rest,
because I just have had five flights today and
I just cannot do the regular boring announcement, again.
Otherwise, I'm going to put myself to sleep.
So you guys with me?
>> Yeah.
>> All right, so give me a stomp, clap, stomp, clap, come on.
Stomp, clap, stomp, clap.
Stay on beat there.
There you go, keep that going.
[MUSIC]
This is Flight 372 on SWA, the fight attendants on board serving you today,
Theresa in the middle, David in the back.
My name is David and I'm here to tell you that shortly after takeoff,
first things first, there's soft drinks and coffee to quench your thirst.
But if you want another kind of drink, then just holler,
alcoholic beverages will be $4.
If a Monster energy drink is your plan, that'll be $3 and you get the whole can.
We won't take your cash, you gotta pay with plastic, if you have a coupon,
that's fantastic.
We know you're ready to get to new places, open up the bins, put away your suitcases.
Carry-on items go under the seat in front of you, so
none of you have things by your feet.
If you have a seat on a row with an X, I'm going to go talk to you so
you might as well expect it.
You gotta help evacuate, in case we need you.
If you don't want to, then we'll going to re-seat you.
Before we leave, our advice is put away your electronic devices, fasten your
seatbelt, then put your trays up, press the button to make the seat back raise up.
Sit back relax, have a good time,
it is almost time to go so I'm done with the rhyme.
Thank you for the fact that I wasn't ignored, this is Southwest Airlines,
welcome aboard.
>> [APPLAUSE] >> Thank you very much for my beat.
I appreciate that, you will not get that on United Airlines, I guarantee you.
>> So in that video, you could see that the flight attendant was doing exactly
what flight attendants always have to do.
There's certain information they are required by the Federal
Aviation Administration to convey to you about the flight and about safety.
But they get to do it in a way that
taps maybe into their own creativity a little bit.
And they like it better and
it turns out the passengers liked it better as well, right?
So I think what we've had is a result of these lessons,
which began in the 1970s and progressed through the 1980s,
about how to design jobs differently is a kind of battle that went on between
engineers who design jobs and psychologists who design jobs.
And on the same campus at universities, you could go to an engineering department
and meet the industrial engineers, who were designing jobs as if Frederick Taylor
was more or less still around guiding them.
Time and motion studies, the one best way to do stuff,
fitting people to the machines and the logic of the production process.
And then you could cross the campus and
go talk to the psychologists, who would be explaining to you why that method of
designing jobs was a disaster and you had these two fighting.
And frankly, the engineers were winning
most of the time maybe because they were already in place.
But after we started to see things like the Lordstown, Ohio factory and
those problems spread across the US economy and
into Europe as well, it started to cost companies a lot of money.
Not just in turnover, but especially in quality and
having to make up and try to fix quality problems is really expensive.
But especially competition from foreign producers where they didn't
seem to be having these problems, really made US companies and
then European companies as well start to take all this much more seriously.