Their customers and consumers, suppliers, employees,
shareholders, the communities in which we work and live,
governments, non-governmental organizations,
the media and of course your competition.
At this point, you may feel overwhelmed that the numbering the diversity of
the groups with whom you may need to communicate, so
we need a way of prioritizing these groups into manageable segments.
The other reality is that no person or
even any company has enough resources, time, people or
money to reach and persuade all of its stakeholder groups equal.
So what you need is a tool or
process that will empower you to focus by helping you figure out,
who, where and how to allocate your resources to achieve the best outcome.
Which includes your odds of success.
We call this tool or process, stakeholder mapping.
I"m now going to share with you a variety of stakeholder maps
that are designed to help you better understand how to group,
prioritize and even allocate resources against the various stakeholder groups
you will need to consider as you develop your story.
The process is simple pick the stakeholder maps
that best suits your particular needs and populate it, or
map it with the key stakeholder groups that are most relevant to you.