Why Analytics Requires Managerial Judgment

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Compétences que vous apprendrez

Advertising, Data Analysis, Analytics, Marketing

Avis

4.6 (365 évaluations)
  • 5 stars
    70%
  • 4 stars
    22%
  • 3 stars
    6%
  • 2 stars
    2%
  • 1 star
    1%
B

Apr 17, 2019

Excellent course! The teachers and stakeholders are great. There is a lot of real-life examples to help you understand course concepts and the assignments are well-thoughts.

IV

Sep 27, 2016

The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.

À partir de la leçon
Leadership’s Role in Analytics with Florian Zettelmeyer
Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.

Enseigné par

  • Greg Carpenter

    Greg Carpenter

    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
  • Florian Zettelmeyer

    Florian Zettelmeyer

    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
  • Sanjay Khosla

    Sanjay Khosla

    Adjunct Professor of Executive Education

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