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02.05 - Liking, Scarcity, and Reciprocity

Course video 19 of 41

In this module, you will acquire a rich arsenal of influence tactics that will help you change people’s viewpoints and behaviors. These influence tactics will enable you to influence up in organizations (e.g., when you have to influence your boss) and laterally, such as when you have to influence your peers. More generally, these tactics will allow you to execute effectively in those situations when you either do not have or cannot rely on formal rank and formal power.

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