My name is Martha Rosler and we're discussing a body of work called House Beautiful Bringing the War Home. When I was a young person in the mid 60s, we, the United States that is, had gotten itself into a war that shocked my whole generation, that started from a small action in Vietnam and gradually got bigger and bigger and bigger and it seemed to be beyond reason. But in addition, it was the first living room war, where we saw timely footage of apples, and huts on fire, and so on. Every evening at dinner hour broadcast by a television into our living rooms, and I was absolutely traumatized by this thinking how are we supposed to be eating our dinner watching a war? I had been making some collages, photo montages based on the images of women in the media. And after a while, it occurred to me that I could use that same technique of a kind of collision in space about the war. So I began cutting things out and putting them together. I live in an apartment building in Brooklyn and there was a garbage room in the basement, and people would stack up magazines for other people in the building, and I would go through those magazines, mostly Life, and LOOK and a few others. But I also went looking in the bins on Fourth Avenue where there were lot of used of booksellers. And they also had bins where you could buy prints for a very low price. I was interested in architectural photographic representations of modernist homes. So the series is called House Beautiful, and it's called that because it really is centered on the idea of domesticity safety. Space and a static rightness but also, Bringing the War Home because I am literally bringing images of the war into spaces having to do with our domestic life. If I was using news images, I wanted them to have just gone over the curve of immediate memory, into something else, of being vaguely familiar, but not ripped from the headlines. In one I'm looking at here, which was cleaning the drapes, you can see it's relationship to the body. Beautiful series because it's a woman, pretty up to date, with a vacuum cleaner that she's wearing which looks like an attache case or brief case with a wand attached. And she's vacuuming these drapes and outside is a photograph in black and white of a couple of soldiers standing around in what amounts to a trench. It's not an image of combat, they are tableaux in sthesis. So that we take the action of war and look at it in a more contemplative way. I'm looking at one that I call make up hands up. So here's a rather nicely made up woman with beautifully manicured nails and matching shiny pastel lipstick In a tight close up, putting on eye shadow. And where her eye should be is a rather brutal cut of an image of a soldier leading off a female Vietnamese captive. The eye of the woman who is in color is cut out, the eye of the woman whose being led away, the eyes are covered by a bandage. She is a woman of color and the soldier is an African American soldier. So I'm talking about several things at once, but what's front and center for us is the image of the captive in war. In other words, a woman in a very different situation in relation to her ability to see. And we were highly attuned particularly in that period, to looking at women on the basis of whether they looked up to date and well cared for and judging them on that basis. And also judging social status through a woman's appearance. So I wanted the viewer to not quite identify with the people in the images. And it remains important to me to think about how we either ask for or interrupt identification with the content of the photographic image. For me it's really important that we identify immediately even if we are at the same time refusing to identify and saying, no that's not me, that's the other, and I think there's attention there that's really important, and in some cases, amounts to a degree of vehemence and rejection of identification. So that for me was always important in any photographic work I did of where do you stand in relationship to that which is depicted. I later realized that the reason the House Beautiful montages were often in rooms or in other landscape settings was because I wanted the viewer to have a place to stand, and as soon as I formulated that thought, I thought yes, this is really important for me, that you enter the image and see yourself standing there. It's not as though you're on some higher plane or it's a non-relatable physical space. I saw it House Beautiful, not as art. I wanted to be agitational, I distributed it to the anti-work community as fliers. Xerox copies and this is very much in the context of the 60s. If I were pressed by people saying, that's not art, that's propaganda I would have to say, okay, the difference for me was that there were no slogans. I didn't want to say stop the war, I didn't want to say anything, just to have the images convey the message, which I hope would provoke enough of a shock and a recognition in people to recognize this is an anti war offering, and my list gesture is a very minimal scene taking place in nowhere land. A soldier and a guy with a hat possibly a Vietnamese running away from a car that maybe undersides, and to their right is the backs of American soldiers running away. And that was the last one.
