So in module two, we talk about the provider's space, and by provider we mean physicians, and hospitals, and really everybody that's working inside the hospital. They could be nurses, they could be lab techs, a whole variety of people, pharmacists included. And the way that I think it's best to consider this idea of this provider space is the physician's workshop, because the physicians really set the tone for this. So in module two one thing we emphasize, is a little bit of the history of where this market came from, namely the physicians. And you can see that the top diagram, picture really, is of Johns Hopkins Hospital in Baltimore, Maryland. And Johns Hopkins Medical school really sets the tone for the US medical profession, in the sense of upping the ante quite a bit in terms of the training of physicians. Up until that point, when doctors were getting their medical degree, they could just attend medical school, literally show up for maybe six months, and learn a few trade pieces and go out, put their hat out in the late 19th century, said I'm doctor and I'll go cut you. What Hopkins required was that you had to have a four year baccalaureate degree coming in and then, once you were there, you had two years of clinical studies learning anatomy and physiology and bio chemistry. And then another two years of actual practice and apprenticeship coupled with a few additional residency years on top of that. That is, as we all know, is the modern medical education model, but they started it and as a result of that, actually found philanthropic dollars in the mid 20th century to support that model as being the dominant educational model going forward, and also control the licensure of that model. Quite a dynamic and monopolistic world of physicians created for themselves. Now flash forward to present, we see John Hopkins Hospital in the 21st century. Again, on the same campus but much more sprawling that beautiful building at the top left is still there, but is now surrounded by, basically, a sea of glass and all these advanced facilities. And really, what's changed is that the physicians are still in charge of the whole apparatus but the money and the resources and the negotiations and government contracts have just been amped up to just an incredible level. And it's really what sets the tone for making the physicians in the broader market, really the leading key strategic piece that dominates the healthcare marketplace today. [MUSIC]