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This week you will explore the final key element that will help you to maximize your business’s growth potential – the opportunity. You will identify this growth opportunity by working through a sequence of interactive exercises that take you from idea generation through to a single refined and feasible business growth opportunity. Along the way you will rediscover what is driving you to grow your business – having this awareness will help shape your growth opportunities and influence how ambitious you want to be. You complete the week by writing an Opportunity Statement, which is a clear and detailed explanation of your most promising business opportunity. The ability to do this well is a key skill of a successful entrepreneurial leader.

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