Currently, nearly 300 million scrap tires are generated globally each year. That’s a lot of rubber going to waste! Successful companies focus not only on their financial bottom line, but also on the impact they have on society and on the planet. To wrap up your work, you will find ways to help Doublestar integrate its efforts in tire waste alleviation into its corporate strategy. You will rely on theories of moral reasoning and the ethical decision-making process you learned in previous courses to help them develop a triple bottom line strategy. Doublestar has already started this process. They recycle rubber and other waste from their own manufacturing facility. They also provide recycling services to other companies. In this module, consider how Doublestar can continue to benefit the environment and society in ways that not only add value to those stakeholders, but also to its financial bottom line.