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En provenance du cours de University of Illinois at Urbana-Champaign

Global Challenges in Business Capstone

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University of Illinois at Urbana-Champaign

Global Challenges in Business Capstone

2 notes

Cours 7 sur 7 dans Specialization Global Challenges in Business

The capstone for the Global Challenges in Business specialization will provide a learning experience that integrates across all the courses within that specialization. It will involve analysis of a situation concerning an actual business with a view to work toward a global stakeholder engagement business plan for introduction of a new product. Students will analyze a situation taking the vantage point of a global company and develop a global stakeholder engagement plan for a specific geography (chosen by students’ region or country of residence, or other consideration).

À partir de la leçon

Module 1: Capstone Overview & Company Analysis

Welcome to the Global Challenges in Business Capstone course! In today’s business world, “global” is all around us. There are very few industries and companies today that are not connected to foreign businesses in some way, whether that’s through suppliers, manufacturers, service providers, customers, employees, partners, or some other affiliation to a foreign country. This capstone was designed for those who enjoy learning-by-doing. In this course, you will travel “with” us to Qingdao, China where we spent time with our industry partner, Doublestar. Your work is to help Doublestar expand its business overseas. They are interested in your ideas and recommendations. Your project in this course is not just a case to solve a challenge that was already solved 10 years ago. This is meeting a real need in real time. Through this process, you will integrate the concepts from the other courses in this specialization. You will learn a framework for helping businesses expand to a foreign market. The framework and tools you use here apply to any business. I hope that this will not only be an awesome learning experience, but that you will put this into practice at some point in your own career.

Company Analysis3:02

Overview of Doublestar (Interviews with Executives)7:05

Doublestar Factory Tour9:16

Rencontrer les enseignants

Andrew Allen
Director of Action Learning

Hi there and welcome back.

In this video, I will talk about your work related to company analysis.

In this course, we will follow this framework and process for entering a foreign market.

First, we analyze the company,

its capabilities, and its strategy.

Second, we study different potential countries to

enter and select the most attractive option.

Third, we gain a deep understanding of the customer and their needs.

And finally, we recommend an entry strategy.

Now, integral to a company's strategy is its approach to corporate responsibility,

or in other words, a focus on the triple bottom line.

And through this project,

you will help Double Star look at its overseas expansion strategy,

not just as a way to increase its financial bottom line,

but also as a way to make a positive impact on society.

In this video, we will look only at

the first step of the framework, the company analysis.

To get started, you need to watch some of the videos that

we recorded while we visited Double Star in Qingdao.

And as you watch these videos,

you'll get a feel for Double Star's history, their values,

how the company's structured,

what their capabilities are,

how they view their global expansion.

You also need to read the case study that was written up about Double Star,

and some of the press releases and news articles that we've included.

In this module, it's really important that you get a good foundation,

a good understanding of Double Star so

take advantage of the materials that we've provided here.

Now once you become familiar with Double Star,

you will refer back to the OLI Framework.

If you remember, OLI stands for ownership,

locational and internalization advantages.

You're going to use this framework to determine what factors would

allow Double Star to successfully expand overseas.

After that, you'll use the AAA framework from your global strategy course to

determine why Double Star might choose to operate

globally versus just staying in their local Chinese market.

And you'll look at these four types of organizational structures

that Double Star could take to expand overseas: international,

multi-domestic, global, and transnational.

In the reading materials section,

you'll find readings on OLI and the AAA frameworks as well as organizational structures,

and that should help you in your assignment.

So, by the end of this module,

you should have a good understanding of how Double Star operates,

and based on its business model,

how it should approach international expansion.

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