Suppose, instead of a dynamic pipeline, your data needs to run more in the way of exploring a vast sea of data. You want to do ad-hoc SQL queries on a massive data set. That's what BigQuery is for. It's Google's fully-managed, petabyte-scale, low-cost analytics data warehouse. Because there's no infrastructure to manage, you can focus on analyzing data to find meaningful insights, use familiar SQL and take advantage of our pay-as-you-go model. It's easy to get data into BigQuery. You can load it from cloud storage or cloud data store, or stream it into BigQuery at up to 100,000 rows per second. Once it's in there, you can run super-fast SQL queries against multiple terabytes of data in seconds using the processing power of Google's infrastructure. In addition to SQL queries, you can easily read and write data in BigQuery via Cloud Dataflow, Hadoop, and Spark. BigQuery is used by all types of organizations from startups to Fortune 500 companies - smaller organizations like Big Query's free monthly quotas, bigger organizations like its seamless scale, and it's available 99.9 percent service level agreement. Google's infrastructure is global and so is BigQuery. BigQuery lets you specify the region where your data will be kept. So, for example, if you want to keep data in Europe, you don't have to go set up a cluster in Europe. Just specify the EU location where you create your data set. US and Asia locations are also available. Because BigQuery separates storage and computation, you pay for your data storage separately from queries. That means, you pay for queries only when they are actually running. You have full control over who has access to the data stored in BigQuery, including sharing data sets with people in different projects. If you share data sets that won't impact your cost or performance. People you share with pay for their own queries, not you. Long-term storage pricing is an automatic discount for data residing in BigQuery for extended periods of time. When the age of your data reaches 90 days in BigQuery, Google will automatically drop the price of storage.