Foundations of Marketing Analytics

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Compétences que vous apprendrez

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

Avis

4.6 (689 ratings)
  • 5 stars
    65,89 %
  • 4 stars
    27,57 %
  • 3 stars
    4,93 %
  • 2 stars
    0,87 %
  • 1 star
    0,72 %

TB

1 déc. 2017

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Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

MK

7 févr. 2016

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I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

À partir de la leçon

Module 0 : Introduction to Foundation of Marketing Analytics

Enseigné par

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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