Wow! We've just covered some important sales management functions. In this module, we defined market potential, sales potential, and sales forecasts. We described three approaches to calculating market potential. Next, we moved to sales forecasting. We discussed factors that influences sales forecast, nine methods to forecast, and some of the best practices in sales forecasting. After that, we moved to the business of designing sales territories. Remember, effective sales territories boost your sales team's morale, increases sales, provides a larger customer base, and inspires team cohesion. We covered how to conduct a sales performance evaluation. This serves as a report card on your sales plan. Finally, we described the legal and ethical issues facing sales managers. Remember, customers choose to do business with people they trust. Sales representatives have to earn that trust by behaving ethically, and conveying a commitment to customer needs. So, congratulations on completing this module.