Interview with Floris Cobelens of Heineken - Managing Huge Brand Portfolios

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En provenance du cours de Università Bocconi
Food & Beverage Management
849 notes
Università Bocconi
849 notes
À partir de la leçon
Small vs. Big
Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.

Rencontrer les enseignants

  • Gabriele Troilo
    Gabriele Troilo
    Associate Professor
    Department of Marketing

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