If you think about what we just covered so far in terms of the size of the market and whether you are a natural owner or whether you can capture the market, we can map this onto a matrix. On the one dimension, we look at how realistic that you can capture the market. Is it going to be very hard? Or is it going to be very easy for you to actually implement and execute the business model? On the other axis, we look at the potential value that it will generate. So, we look at the market share, we look at the revenue, or even the profit that would generate from this market. If you put this into the matrix, then we will cover each of the quadrant one by one. On the lower left corner which means it’s something that is very difficult to execute and it doesn't generate much value, then you should really let go of this idea. Why waste your time in something that's not going to generate value and is very difficult to do. On the other hand, if you go to the top right corner, these are the ideas that should be easy for you and will generate a lot of values. Of course, these are your high priority. But life is not so simple. I think very very few ideas will fall into this quadrant. And if it is easy and can make a lot of money, you bound to have a lot of competitor anyway. So, I think most of your ideas will probably fall into the other two categories - the other diagonal. Let's take a look. On the bottom right corner, something that is easy to do but not generating a lot of value. It could be the low hanging fruit. Would you want to do? It is easy but not a lot of value. Before you answer that question, let's take a look of the other one as well. The top left corner. What about something that is very difficult to do but potentially generate a lot of value? Would you want to do it? It's difficult, but the reward is great. I think most people struggle between these two categories - the easy to do, not much value versus hard to do but great reward. I think as an entrepreneur, you are looking at the challenge. You're looking at changing the world. You are looking at something that is difficult to do and challenging and then eventually will generate a lot of value. So, I would encourage you to take the top left corner. But if you’re intrapreneur working for a company, I think depending on the resource that the company give you, you can probably cover both. That will depend on your senior management, the board of the directors, and so on. So, for entrepreneurs out there, take the challenge, create the highest value as much as you can. That's how I would prioritize your ideas if you have more than one.